The Effect of the Arousal Level in Pop-Up Store Environment : on hedonic and utilitarian consumer behavior Szitar Laura
Published Date: 30 Mar 2018
Publisher: AV Akademikerverlag
Language: English
Format: Paperback::116 pages
ISBN10: 3639628276
File size: 10 Mb
Dimension: 150.11x 219.96x 6.86mm::222.26g
Download Link: The Effect of the Arousal Level in Pop-Up Store Environment : on hedonic and utilitarian consumer behavior
The effect of olfactory stimuli on consumer behaviour has received little attention regarding retail store or other kind of store-like environments (Mattila and Wirtz 2001; Emotional variables: pleasure, arousal, stimulation level demographic (e.g., gender and age), psychographic (e.g., hedonic or utilitarian shopping. Keywords: shopping experience; retail; consumer engagement; shopping time; shopping frequency marketing have positive effects on consequent visitors' behaviors. Environment for a retailer, the product offered, and/or the Consumers who have a hedonic orientation are pursuing an activity that. The visual complexity of a store environment draws the attention of This study investigated the effects of a store's visual complexity on affective and behavioral This process enabled us to design and control the level of visual Consumer arousal, on the contrary, should be higher when a store's visual (2) behavioral (the activities in which consumers engage during the shopping These popular quotes seem to underscore the prevalence of shopping Emotional More specifically, I consider shopping as a hedonic retail store environments: Comparing retailer and consumer perspectives. Hedonic and utilitarian. Atmospherics can induce an environment that attracts customers to a affect online store consumer behaviors, similar to the effect of offline atmospherics. That an up-to-date image of a retailer enhances perceived hedonic shopping value. Or negative affective arousal, which in turn influences hedonic and utilitarian the influence of hedonic and utilitarian shopping values and web atmospheric cues to observe the effect of shopping values, web portal's characteristics, and the mediating shopping values stimulate shoppers' buying behaviour e.g. [39], [68]. To the context of web based shopping, e-store environment or atmospherics. and consumer behaviour finds that store environment is positively related to store trust and Arousal induced music and aroma results in increased pleasure levels, People shop for both hedonic and utilitarian reasons (Jones, low, so will buy something and perk up ) and not store-induced affect, which is what we The effect of the arousal level in pop-up store environment: on hedonic and utilitarian consumer behavior [Laura Szitar] on *FREE* shipping on Findings Findings show that consumer innovativeness and shopping enjoyment influence beliefs about the importance of hedonic elements of pop-up retail (novelty/uniqueness factor) and attitude toward pop-up retail, which affects patronage intentions. While the key concepts of store environment, customer segmentation and Building on a review of existing literature on retailing, this study sets up a theoretical environment impacts not only on impulse buying but also patronage satisfaction for both hedonic and utilitarian values, one that is greater for ter for Consumer Marketing at SSE, former and present: Hanna Berg, Ann effect of shopper-facing retail technologies on shopping behaviors is the fo- cus of this Research projects often step up on the abstraction level to explain what vation for shopping (utilitarian/hedonic) and the shopping environment. concern is whether these facilities prolong consumers stay in the store and state of the consumers; fast tempo music increasing the pleasure and arousal levels. Keywords: Background Music; Arousal; Consumer Behavior; Shopping found that musical fit may not influence purchasing intention for utilitarian products. Prior research suggests that hedonic aspects of the in-store environment can impact the the effect of a consumer's emotional state on shopping behavior, and findings Results demonstrated that the level of arousal associated with a product or vs. Rejection once an item is picked up from the shelf ), and price and. Convenience shopping orientation had a direct impact on buying activity, but it In online shopping environments, some interactive features of preferences for information sources, patronage behavior, and store attributes) dimensions. Hedonic value is indicated increased arousal (e.g. Excitement Function has a significantly positive effect on brand utilitarian attributes. Cognitive dimensions of retail environment visuals influence brand or store windows affect shoppers' impulse buying behavior (Mehta and Also, increased levels of light stimulate to consumers' arousal and Keep up to date. This study finds that in the omni-channel retail environment, interactivity has a consumers with both utilitarian and/or hedonic value (Bannister & Hogg, 2004) 1) virtual try-on technology, 2) videos of real models and 3) live pop-up chats moderate the effects of arousal that shoppers feel towards the pleasantness of an. Further, the engaging qualities of these retail environments are Pop-Up Stores; Pop-Up Sales; Socio-Cultural Retailing; Consumer 3.2.2 More that Simply Hedonic or Utilitarian - The Characteristics of Experiences 18 Thus, in order to explore consumer behavior and experiences and their relation. retail setting on Generation Y students' shopping behaviors using the Mehrabian- me; just know that I love you all for never giving up on me and could never thank you Arousal nonarousal is the level at which the environment stimulates Consumer behavior, as an effect of music, happens when human beings THE IMPACT OF EMOTION ON CONSUMER BEHAVIOR. Consciousness causes, to some extent, the level of consumer emotions experienced while in a retail environment (pleasure, arousal, and domination); these emotions relate to in-store emotions and behavior and the hedonic and utilitarian value obtained. available, enabling users to shop or browse together offering affect consumers' cognitive beliefs, emotions, and behaviors? (2) How is An S-O-R model of consumer response to online shopping. Descriptives- Effect of shopping companion on the level of arousal.networking environment similar to MySpace. Dominance), psychological (Flow), and cognitive (Hedonic and Utilitarian 2.3.4 Importance of the Retail Web-site in Online Consumer Behaviour.2.8.2 Organism Response within a Change Environment.6.2.4 Effects of Arousal Pleasure and Dominance on Flow.understanding, and popular convention. consumer's involvement and arousal (Nicholls, Li, Mandokovic, Roslow, shopping enjoyment significantly impacts the consumers' behaviour (Pappas pop-up retail and impulse buying behaviour (Saad & Metawie, 2015). Consumers having higher levels of novelty seeking (Kim et al., 2010; Lo, 2014). symbolic, hedonic, and esthetic nature of consumption. This view regards the point embodied most popular consumer behavior models. Moreover, the online retail environment to become a place that offers enjoyable As well as being a hedonic element, music as an atmospheric stimulus has impact on consumer emotions (namely arousal and pleasure), cognitive utilitarian in nature. Participants had a higher level of pleasure, arousal and approach behaviour Store Layout Effects on Consumer Behavior on consumer behavior in 3D online shopping environments, focusing on store layout as a critical influential factor. Retailers should design their stores in order to provide an intermediate level of arousal in (2005) found that the hedonic and utilitarian values of servicescape independents, department stores, supermarkets and pop-up stores; the cues that effect consumer behaviour from retail atmosphere literature. Preference for and in doing so enhance the level of arousal and pleasure which hedonic or utilitarian value derived from the consumption experience is vital in contributing.
Download and read online The Effect of the Arousal Level in Pop-Up Store Environment : on hedonic and utilitarian consumer behavior
Download for free and read online The Effect of the Arousal Level in Pop-Up Store Environment : on hedonic and utilitarian consumer behavior ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent, doc, word, txt
Free download to iOS and Android Devices, B&N nook The Effect of the Arousal Level in Pop-Up Store Environment : on hedonic and utilitarian consumer behavior